Friday, January 18, 2008|
Point of Service Marketing - The marketers last captive revenue generation opportunity Delivering marketing messages to customers and prospects is becoming increasingly difficult for marketers. With aggressive spam filters blocking emails and phone, postal mail and email opt-outs made easier through national registries.
The chances of an organisation getting its message delivered and read is minimal. The majority of consumers donâo[dot accent]t open direct mail, whether this is via e-mail or post. Statistics show that only 0.4% of all marketing emails are opened..... More |
