Tuesday, November 27, 2007|
Marketers have a poor understanding of UK law The majority of Britain's marketers are failing in their understanding of laws that govern their profession, according to the latest findings from The Chartered Institute of Marketing. And it is the under 35s that that faired worst. The Institute's latest Marketing Trends Survey showed that the percentage of marketers having a 'good' understanding of a number of marketing related legislation ranged from 23% for the Unfair Commercial Practice law to a meagre 7% for the London Olympic and Paralympics Games Act. Most worryingly for the profession, it was young marketers who had the worst grasp of how the law affects their work. Though the average understanding of Unfair Commercial Practice law was 23%, among the under 26s it was only 14%. The 26-35 year-olds faired little better, registering a 15% understanding of the law's implications for them. This compared to 26% of 36-55 year-olds and 45% of 56-65 year-olds.
From Creative Match |
