We came together over the years, twenty or more, through working on similar projects and we found that we liked each other and could work well together. We also found that what we had in common was a belief that things could be better, not just in business but all over. This has led some of us into voluntary activities where we can use our skills to help our community.
The same motivation makes us want to help businesses but we have to live like anybody does so we charge money for that part.
We're systems thinkers. We believe that only by getting the bones of the activity right and eliminating wasted time and effort can we increase profits and quality and enjoyment in the job. Some of us prefer to work in services, some of us in manufacturing or IT. What we have found is that the same basic principles apply to all and we continue to learn from each other.
Last Updated on Wednesday, 21 October 2009 08:49
Do incentives bring better performance?
The Candle Problem Simple to do, but you don't do simple things so well when they need brainpower and when you're incentivised. Not at all surprising if you've followed Edwards Deming, but a terrible shock if you're a banker.
Social marketing is starting to increase its share of advertising spend as marketers change their budgets to incorporate the new platform, it has been claimed. According to a new study by the Association of National Advertisers (ANA), which was carried out in conjunction with BtoB magazine and MKTG, 55 per cent of businesses have shifted money earmarked for other forms of advertising to social marketing campaigns.
Equimedia 06/08/09
Last Updated on Monday, 26 October 2009 13:02
PR 2.0
Digital PR in B2B is not just the utilisation of social networking sites; it also has to encompass other channels including online magazines, viral campaigns and other special interest sites. Useful tips and hints are given for online PR and the convergence with search engine optimisation. B2B Marketing, July/August 2009, pp22-24
Last Updated on Monday, 26 October 2009 13:04
Good news for charities
Charity text messages have been attracting 15% VAT but from this week charities will be able to allocate a short code to their texts to show that the VAT should not be levied. The phone operators will be responsible for checking that the charities are bona fide. The Institute of Fundraising would like to see mobile companies offer more to charities, for example lower tariffs, but this is at least a start. Third Sector, 28 July 2009, p1
